Dr Chris | Alysia Pickup

Improving the wellbeing of
Dr. Chris 14k+ followers

UX DESIGN • VISUAL DESIGN • BRANDING

Dr. Chris is a registered GP and media doctor working in London.

He promotes the benefits of preventative healthcare which focus on maintaining the health and wellbeing of his patients to prevent any serious illnesses or diseases from occurring.

He continues to become more recognised in the industry as he grows his social media presence and TV appearances. However, the missing piece from his work was a strong brand experience and a website that would encapsulate all of his content into one accessible source of knowledge for all of his followers.

Dr. Chris is a good friend of mine so I jumped at the opportunity to work with him. My mission was to bring his brand to life and provide him with a website that he could easily manage as he creates more content for his community.

ROLE

I was a freelance UX / UI

designer responsible for all

the UX, branding and UI work throughout the project

SKILLS

Project Management
Client Workshop Facilitation
Branding
Wireframes
Content briefing
UI Design
Build (using Wix.com)

TEAM

Alysia Pickup (UX / UI Designer)

with some very handy design consultancy and logo design

by Alexander Beck

Building
Dr. Chris' brand identity

After our initial kick off meeting,

it was clear that we needed to

run a full day workshop session

to understand Dr. Chris’ project offering and his values to

build the brand.

I designed the workshop to draw out these insights using a range of branding activities to help Dr. Chris think about what he stands for and how he wants to be presented as a brand.

These insights laid the foundations of what the website needed to achieve and to provide direction to define the brand identity.

Branding Workshop

Creating the platform to host Dr. Chris’ content

I explored different ways to tell

the story of his brand and what interesting ways we could present the content.

This was a great opportunity to discuss the general structure of the pages and annotate areas

that would help me create the copy brief for Dr. Chris to write

the content.

Dr Chris - Wireframes v1

Exploring the brand identity

I created 4 mood boards that presented different colour schemes, font styles and images to get a sense of what would reflect

Dr. Chris' brand accurately.

The selected mood board then

gave us the direction to define

key elements of the website.

Brand Identity - Mood boards

Creating the right content for the platform

Throughout the project, I helped Dr. Chris in creating copy for the website. Alongside this we needed a series of photographs to complement the content.

We organised a photoshoot to get all the photographs we needed for promotional items, recipes and workout pages.

Photoshoot - South London

Defining the brand identity

After some exploration using colour scheme and font pairing tools, I defined the colour scheme, typography and logo that would be used to visually define the brand and design the website.

Colour Scheme, Typography, Logo, Image Selection, Copy Briefing

Building the website with Wix.com

I built the website using Wix.com to make it easy for Dr. Chris to manage and upload the content.

This was an important consideration as he is looking to add content to the website on a weekly basis.

Wix.com

The Result

Dr. Chris George’s website went live in November 2021.

It is used as a platform to reach to 14k+ followers to promote his evidence-based approach to healthcare.

You can find out all about Dr. Chris, the latest blog posts, recipes, workouts and upcoming events. Sign up to his newsletter to get weekly content delivered straight to your inbox.